The importance of promoting content in affiliate marketing.
What good is content if you don’t promote it? One of the major lessons I’ve learned early in affiliate marketing is that it doesn’t matter how much content you create, you must promote it so others can read it.
The premise is simple enough, but how do you start? How do you find the right audience that is looking for your type of content? These were some of the many questions I had when I first began affiliate marketing.
I have come across a few channels that have helped me along the way. Some are free, and some require a small investment. Let’s look and see how these content channels can work for you
Promoting Content for free via StumbleUpon
If you haven’t heard of stumbleupon.com then you are in luck. It is a free web service that allows you to create an account and “stumble” across different websites. The great thing is that you can submit your content via the specific url to the service so others can see your website.
When I start building websites, I always submit the website to this site. It helps kick start small amounts of traffic to my pages. Depending on the category you are submitting too, you can hope to see at least a small amount of traffic come in.
StumbleUpon does have a paid discovery feature so if you have a budget for promoting content, then you may want to consider this option if you are conformable creating ads.
Promoting content via Social networks
There is no doubt that a simple and effective way to spread content is to share it on social media. The problem with this is sometimes you don’t want to keep bombarding your friends and family on your private profile with business ads or content. Maybe you do, and I am all for making a move quick.
If you don’t want to share your content on your personal page, then create a business page and invite your friends to join it. Tell them about what you are doing, and encourage them to share your work. There is nothing like a piece of content going viral and getting thousands of viewers for free.
Promoting Content via paid Google Ads
I am always cautious to recommend a paid service for advertising. Especially because it can be so easy to get lost in the service and spend way too much money with little return if you don’t know what you are doing.
Google Ads is a solid way to get started with very targeted traffic. There are many ways to filter out unwanted traffic, and specifically target certain age groups, demographics and more. When you build a website, make sure you have created user personas (a UX term standing for User Experience) before you get started.
This will help you understand your target audience and help guide you thought the ad making process. I’ll talk more about user personas in another blog post to elaborate more on this subject, but for now let’s keep with promoting content for affiliate marketing.
Promoting content via paid social ads
You have a business page on Facebook, but you don’t have a large audience. Now what? Well, consider boosting a post. Facebook makes is easy to create a small budget and create ads from your post.
Most of the process is automated, but you should think ahead when creating the post. Make sure to have a CTA (Call-to-Action) so people know what to do when they see your content. Also, having a catchy headline will help as well.
Promote content via article submission
Do a quick google search for article submission and you will get posts with lists of hundreds of places to post. I recommend concentrating on the top 3.
You will need to do your own research on each website, but if your content is original and valuable, you’ll be able to submit and get traffic from targeted sources.
Promote your content via a guest post
If you have done your homework, you should know about at least the top 3 blogs what are like yours. Maybe you share a common interest in similar products or services. Reach out to these blogs and see if you can write a guest post. This will be your content on another blog. This allows a different audience to see your work, and link back to your blog. It gives you the opportunity to share your opinion with others, and expand your authority in the industry you choose.
Why promoting content is so important to affiliate marketing
Building an audience with strong content is a long term (and sometimes short-term) goal of many affiliate marketers. The rational is simple. The larger the audience, the larger the opportunity to help that audience discover new products that you promote.
About The Author
Jason Pena, Creator of Affiliate Flash
Sr. Digital Design Manager with years of experience in design, development, and digital marketing strategies. Learn with me, and lets be successful together.